top of page

News, Resources & Insights


How Intent Data Can Make Marketing Feel Human
Explore how intent data empowers marketers to ditch the digital noise and deliver hyper-personalized, hyperlocal messages that feel more like helpful nudges than hard sells.


The Digital Marketing Landscape Is Shifting—Here’s What Actually Matters Now
There’s been a quiet shift happening in marketing. Maybe you've felt it too. What used to work—keyword-stuffed blog posts, Facebook ad...


Breaking Through the Digital Clutter: Innovative Strategies to Capture Consumer Attention
This article explores innovative and actionable strategies for businesses to effectively capture and retain consumer attention


The Keith Lee Effect: An In-Depth Look into Influencer Marketing
Explore the power of influencer marketing, from micro to mega influencers, and its impact on trust, ROI, and brand growth. #Influencers


Promoting Democracy: Building Trust in Elections, Democracy and Leadership
Explore our campaign's theoretical capabilities in boosting democracy using Organic Advocacy and AI, reshaping national sentiment.


The Role of AI in Understanding Consumer Behavior and Trends
Explore AI's role in revolutionizing UX, optimizing content, and understanding consumer behavior on digital platforms.


The Power of Trust: Revolutionizing Marketing
Discover how authentic relationships and referrals are reshaping consumer engagement and driving marketing success.


FCC Regulations on Text Marketing (Updated 09/2023)
Insight into FCC rules for SMS marketing: consent, content, frequency, and carrier standards.


A National Stage: Introducing a Start-up to a National Audience & Driving Growth
Discover how we skyrocketed a tech startup's growth with AI and organic advocacy, turning it into a national success story.


Rebuilding Trust: Promoting Government Initiatives and the Establishment
Discover how organic advocacy can rebuild trust in government by subtly delivering tailored messages to engage and inform the public.


The Over-Saturation of Marketing
An overview of a common consumer sentiment that "everything is getting worse" and that the internet is oversaturated with ads


The Power of Predictive Analysis in Political Campaigns
Explore how predictive analysis revolutionizes political campaigns, from voter behavior forecasting to strategy tailoring.


Distrust in the Establishment & How to Work Around It
Explore strategies to navigate public distrust in media, government, and corporations, and build effective communication.


A Complete Guide to Email Marketing
Master the art of email marketing with our comprehensive guide, covering everything from setup to advanced strategies.


Advanced Insights into Algorithms and Machine Learning
Explore the intricacies of AI algorithms and ML, showcasing our company's leading role in advancing AI technology and innovation.


Global Data Strategy: Navigating and Developing International Markets
Explore how we master global markets through organic advocacy, blending cultural insights with precision in our international operations.


Gen AI: Creative Authentic Content, Data-Driven & Demographic Specific Content
Discover how Gen AI revolutionizes Organic Advocacy with hyper-tailored content for unmatched audience engagement and authenticity.


Data-Driven Decision Making: Turning Information into Strategic Power
Discover Firnal’s role in transforming data into strategic decisions across industries, leveraging unmatched analytics and AI.


Direct Marketing in the Digital Age: Personalizing Communication at Scale
Discover how personalized direct outreach redefines engagement in digital marketing, enhancing customer connections and campaign success.


Organic Advocacy: Millions of Advocates for Your Message or Brand
Explore the art of organic advocacy: leveraging data, AI, and authentic engagement to revolutionize digital brand representation.
bottom of page