News, Resources & Insights

Discover why demand generation is stepping into the spotlight as AI-powered search reshapes how people find information—rewarding brands that build trust, share value, and show up long before the buying journey begins.

Explore how intent data empowers marketers to ditch the digital noise and deliver hyper-personalized, hyperlocal messages that feel more like helpful nudges than hard sells.

There’s been a quiet shift happening in marketing. Maybe you've felt it too. What used to work—keyword-stuffed blog posts, Facebook ad...

China, Japan, and South Korea’s joint response to U.S. tariffs hints at a new chapter in Asian economic cooperation with global implications

Amid a rapidly shifting global economy, Africa has a rare opportunity to emerge as a major player.

AI is transforming U.S. oil and gas by optimizing operations today and paving the way for autonomous fields and intelligent energy systems.

Consumer data empowers developing nations to revolutionize governance, fuel private sector growth, and attract data-driven investment.

Firnal is leading the global fight against corruption by deploying AI tools that automate oversight and detect anomalies.

When foreign companies control a nation's consumer data, it threatens sovereignty, security, and the ability to shape a digital future.

Artificial intelligence is revolutionizing asset recovery by enabling nations to track and reclaim stolen wealth with unprecedented speed.

Singapore’s investment in AI-driven education shows how nations can unlock prosperity and global influence by prioritizing human capital.

Locally owned data centers in developing nations is essential for digital sovereignty, economic growth, and thriving in an AI future.

Intent data leverages billions of daily behavioral signals to deliver perfectly timed, hyper-relevant marketing.

In today’s political arena, campaigns that capture attention and radiate authenticity are the ones that win—and Firnal helps them do both.

In today’s hyperconnected political landscape, authenticity is the ultimate advantage—voters trust what feels real and reject what doesn’t.

This article explores the critical role of authenticity in business marketing, emphasizing that in an era where consumers engage digitally w

This article explores innovative and actionable strategies for businesses to effectively capture and retain consumer attention

This article explores how attention has become the most valuable—and scarce—currency in today’s digital-first society.

Explore the power of influencer marketing, from micro to mega influencers, and its impact on trust, ROI, and brand growth. #Influencers

Explore how parasocial relationships on social media shape fan-influencer dynamics and redefine marketing.