Political services
Winning elections through precision targeting
Firnal has contributed to over 1,000 elections at all levels in the United States. In that time, Firnal has only been apart of 6 losing campaigns
Our capabilities
Winning elections isn’t about shouting louder—it’s about being smarter. Firnal merges unmatched data intelligence with surgical messaging strategies to deliver victories at every level of the ballot.
Real-time voter targeting
We use over 8 billion live cookies to target and retarget individuals within 15 seconds of a search, comment, like, or post. Whether it’s someone researching a ballot initiative or casually engaging with political content, we hit them with messaging when they’re most receptive. It's laser-focused engagement at the exact right moment.
Hyper-personalized messaging
At Firnal, messaging isn’t one-size-fits-all—it’s custom-built. From tailored victim stories to localized slogans and cultural callbacks, we build messages that reflect each voter's reality. We know who they are, what they care about, and how to speak their language—literally and figuratively.
Data at unprecedented scale
Our platform aggregates and interprets financial transactions, browsing history, real-time location data, demographic profiles, and sentiment analysis across social media. With this, we don’t just guess what voters care about—we know. And we respond with precision, every time.
Organic narrative engineering
We craft storylines, not just ads. Firnal builds narratives that seep into social circles—dinner tables, group chats, and community events. Our grassroots-style messaging feels real because it is. It doesn’t just show up on screens—it shows up in conversations.
Multi-channel domination
Whether it’s unlimited SMS through our in-house carrier system, influencer seeding, OTT and cable ads, or guerrilla-style social placements, we meet voters wherever they are. And we make sure they hear the same message—repeated, reinforced, and recontextualized.
Guaranteed win model
Our confidence is so strong, we back it with a guarantee. If your campaign raises the minimum outlined budget, we’ll win your race—or refund your money. It’s not just a promise; it’s a proven model backed by hundreds of victories.
Client success stories
Winning the presidency with “the silent majority”
In 2016, a longshot candidate started polling at 1–2%. By harnessing Firnal’s voter data, we unearthed cultural narratives and local concerns across forgotten pockets of America. We identified the "silent majority" not just demographically—but emotionally—and delivered resonant, locally flavored messaging that made them feel seen. The result? A historic upset that put our client in the White House.
Unseating a 20 year incumbent with organic advocacy
A first-time congressional candidate with no major funding and no establishment backing needed a miracle. Firnal delivered. By leveraging our organic advocacy platform, we turned everyday supporters into super-advocates. Friends, family, barbers, pastors—everyone was talking. This approach amplified our candidate’s voice across boroughs and newsrooms, ultimately toppling a multi-term incumbent and launching a national political star.
Flipping 30 points in a ballot fight with raw messaging
In a contentious California ballot initiative to legalize sports betting, our client was down by double digits. Firnal tapped into deeply personal narratives—some shocking, some outrageous—and matched them to audience segments with surgical precision. Inspired by the raw messaging of Prohibition’s Wayne Wheeler, we leaned into cultural discomforts and moral panic to trigger massive opinion shifts. Result: over 30 points swung, and the initiative defeated.
Build a larger than life profile
Our organic advocacy tool harnesses the power of algorithmic based platforms to make you into a household name
By the numbers.
99%+
WIN RATE IN ELECTIONS
220M+
VOTERS IN OUR DATABASE
600+
UNIQUE POLITICAL DATAPOINTS
1000+
EMPLOYEES
Featured products
Organic advocacy
Political advocacy groups and NGOs stand to benefit immensely from our organic advocacy services. In the realm of political and social causes, authenticity and grassroots support are paramount. By leveraging our vast network of diverse voices, these organizations can amplify their message in a way that resonates deeply with the public. Our brand ambassadors, sharing the same values and concerns as the target audience, can advocate for causes in a manner that is both genuine and influential. This approach can significantly bolster awareness, support, and action for various campaigns and initiatives. It bridges the gap between organizations and the public, fostering a sense of community and shared purpose. Especially in the context of advocacy and social causes, where trust and credibility are key, organic advocacy provides a powerful tool to mobilize support and drive impactful change.
Narrative builder studio
Our proprietary messaging engine allows for real-time A/B testing and hyper-customized slogan creation based on emotional, linguistic, and cultural factors. Whether it's suburban moms or Gen Z activists, we craft stories that feel personal, urgent, and real.
Real-time geo-fencing + micro-outreach
We geofence neighborhoods, polling places, and community centers, then push real-time, tailored messages to voters as they shop, work, or commute. Pair this with personalized SMS and OTT ads, and you’ve got a multi-touchpoint persuasion campaign with precision tracking.
Cultural sentiment engine
This tool constantly scans social platforms, news cycles, and subcultures to detect emerging trends and anxieties before they hit mainstream. We help campaigns stay culturally relevant, giving you the power to strike first with narratives that capture the moment—and own it.
Featured members of our team
Donald "Don" Jones
A seasoned political veteran with over 3 decades of campaign experience
Kathy Nealy
A proud Texan with political expertise from national campaigns to local ballot initiatives
Featured insight
