Political campaigns
Winning campaigns powered by data.
Firnal has contributed to over 1,000 elections at all levels in the United States. In that time, Firnal has only been apart of 6 losing campaigns
Our offerings
In modern politics, data wins elections. Firnal arms political campaigns with the precision tools, insights, and strategic firepower needed to shape public opinion, mobilize support, and deliver victories—at every level of government.
Hyper-personalized voter targeting
We don’t just segment voters by zip code—we drill down to household behavior, online intent, cultural triggers, and emotional resonance. Whether you’re trying to sway swing voters or fire up your base, Firnal ensures your message reaches the right person, with the right story, at the perfect time.
Narrative crafting & messaging strategy
Every winning campaign has a story—and we help you build yours from the ground up. From value-based messaging to cultural hooks to crisis control, our messaging strategies create narratives that voters internalize, repeat, and act on.
Full-spectrum digital & real-world advertising
From social ads and OTT streaming to text blasts, guerrilla content, and influencer seeding, we surround your audience with a coherent message across every platform. We even map messaging journeys across family, friend, and social groups—ensuring your campaign becomes part of dinner-table conversations.
Organic advocacy & grassroots amplification
Firnal’s Organic Advocacy platform turns everyday supporters into passionate messengers. We embed your talking points into micro-content and curated posts that spread through local networks, making your campaign feel personal, authentic, and unstoppable.
Polling, sentiment tracking, and live feedback loops
We continuously measure what voters are thinking, feeling, and reacting to in real time. Our sentiment engines track the pulse of the electorate across digital channels and help campaigns adjust rapidly—before the news cycle catches up.
On-the-ground strategy & GOTV operations
We support field operations that are as intelligent as they are effective. From block walkers with data-rich voter insights to multilingual canvassing plans to last-mile GOTV logistics, Firnal helps turn digital enthusiasm into real-world turnout.
Client success stories
From underdog to the oval office: reaching the hidden voter
A newcomer to politics set out to challenge a deeply entrenched incumbent—but lacked funding, name recognition, and establishment backing. Firnal stepped in with our Organic Advocacy tools, turning early supporters into authentic digital messengers. Personalized content was seeded through family networks, local influencers, and social media communities, building credibility and cultural relevance from the ground up. The candidate’s story resonated across boroughs—and the momentum helped spark a national movement.
The power of personal, a grassroots movement goes national
A newcomer to politics set out to challenge a deeply entrenched incumbent—but lacked funding, name recognition, and establishment backing. Firnal stepped in with our Organic Advocacy tools, turning early supporters into authentic digital messengers. Personalized content was seeded through family networks, local influencers, and social media communities, building credibility and cultural relevance from the ground up. The candidate’s story resonated across boroughs—and the momentum helped spark a national movement.
Shifting public opinion by 30 points before an election
What began as a likely loss on a contentious state proposition turned into a defining public opinion victory. Firnal engineered a messaging strategy built on emotionally resonant storytelling, culturally attuned targeting, and bold narrative tactics. We created demographic-specific messages that cut through noise, framed the issue in morally and personally impactful ways, and deployed them across a curated ecosystem of media and conversation. In under 60 days, public sentiment swung by over 30 points—and the proposition was defeated decisively.
Featured tools
At Firnal, our political edge isn’t just about data—it’s about what we do with it. Our capabilities are engineered to help campaigns not only understand the electorate, but influence it—consistently, precisely, and powerfully. Here are three core tools we deploy to turn insight into victory.
Real-Time Intent & Sentiment Analysis
We monitor billions of data points daily across searches, posts, and behaviors to understand exactly what voters care about—as they care about it. Firnal’s real-time intent engine allows campaigns to speak to the moment and strike first with the right narrative.
Voter Graph Technology
Our proprietary voter graph builds detailed profiles on over 200 million Americans using behavioral, demographic, psychographic, and financial data. This allows for message matching at a level so specific that voters don’t just feel targeted—they feel understood.
Narrative Delivery Across Touchpoints
Firnal doesn’t just create compelling messaging—we deliver it with surgical consistency across SMS, OTT, social, in-person, and earned media channels. We engineer entire messaging ecosystems designed to win minds and own conversations at scale.
Features at every level of campaign
Local & congressional
Local and congressional races are won with precision—and that’s where Firnal thrives. We equip down-ballot candidates with enterprise-grade tools scaled for district-sized fights. From hyper-localized messaging based on neighborhood-level concerns to voter graph targeting that incorporates hobbies, purchase history, and issue sentiment, we ensure candidates connect on a personal level. Our Organic Advocacy tools help build authentic word-of-mouth momentum, while real-time intent tracking allows campaigns to respond dynamically to local events, scandals, or viral trends that can sway small but critical groups of voters.
Statewide
Statewide elections require a blend of regional nuance and message consistency. Firnal’s voter graph lets us tailor messaging for rural, urban, and suburban populations—each with distinct values, media habits, and motivators—while maintaining a unified campaign narrative. We map sentiment across counties in real time, deploy geofenced outreach campaigns, and help campaigns navigate everything from swing metro areas to ideological strongholds. Whether it’s a gubernatorial run or an attorney general’s race, we build the data infrastructure and strategic messaging required to compete—and win—at scale.
National
National races demand speed, control, and omnipresence. Firnal operates at a scale few can match—tracking over 17 billion digital signals daily to shape narrative strategy, voter engagement, and digital infrastructure for presidential and senatorial campaigns. We localize messaging to regions, demographics, and subcultures while maintaining strict message discipline across platforms. Our sentiment engines help predict and defuse potential PR threats, while our ad and SMS tech ensures your messaging reaches the right audience within moments of news breaking. In short: we don’t just follow the news cycle—we get ahead of it.
Ballot initiatives
Ballot measures are battles of belief—and Firnal’s greatest strength is shaping perception. We build micro-targeted narrative campaigns that present ballot language in ways tailored to each voter group’s identity, fears, and aspirations. Whether voters are driven by pocketbook issues, community safety, or personal values, we craft emotionally compelling stories that resonate. Our real-time targeting capabilities allow us to hit voters in critical “undecided” moments, while guerrilla-style influencer and peer-to-peer messaging quietly drives narrative dominance.
Bonds & levies
Firnal brings surgical targeting and emotionally attuned messaging to the all too important world of bond and levy elections. These campaigns are won on trust and relevance—we identify key voter segments (parents, retirees, local business owners, etc.) and build highly personalized messaging around how the measure will impact them directly. We also offer field-tested strategies like multilingual content, targeted block walking, and school-specific success storytelling to drive turnout from the groups that matter most. The result: higher participation, clearer support, and more victories—even in historically challenging districts.
International
Firnal brings cutting-edge campaign strategy and technology to political races around the world—tailored to local laws, cultural dynamics, and media ecosystems. We help international candidates and parties harness real-time voter sentiment, deploy multi-language digital campaigns, and build region-specific messaging strategies rooted in local values, history, and socio-political realities. Our voter graph technology maps demographic shifts, diaspora influence, and cross-border digital behavior, while our on-the-ground advisory teams ensure messaging lands authentically. From emerging democracies to established systems, we help candidates connect deeply, build trust, and drive measurable turnout where it counts most.
Featured members of our team
Donald "Don" Jones
A seasoned political veteran with over 3 decades of campaign experience
Kathy Nealy
A proud Texan with political expertise from national campaigns to local ballot initiatives
