fundraising
Raise more—with data and heart.
Our capabilities
Effective fundraising is never just about asking for money. It's about crafting a cause, telling the right story, building relationships, and delivering the right message at the right moment. Firnal offers end-to-end fundraising infrastructure, strategy, and execution that empowers organizations—from political campaigns to nonprofits to impact-driven startups—to build support, drive conversions, and sustain momentum.
Whether you're aiming to hit a quarterly target, scale national donations, or convert donors into long-term advocates, we combine data, creative, and omni-channel delivery to help you fundraise with purpose and precision.
Full-spectrum fundraising strategy
Firnal begins every engagement by building a comprehensive, customized fundraising blueprint that’s designed to scale with your mission. We work closely with your leadership, development, and finance teams to define clear fundraising goals and build a multi-tiered strategy to meet them. This includes audience segmentation, goal-based campaign arcs, donor lifecycle mapping, and channel planning across digital and offline mediums. From grassroots donor acquisition to major gifts and institutional funding, we ensure every touchpoint is aligned with a broader narrative. Our goal is to create a repeatable, data-driven, and emotionally compelling fundraising engine that consistently drives results.
Creative campaign development
We know that people give to stories, not statistics. That’s why Firnal builds visually and emotionally powerful creative campaigns designed to make donors feel something—and act. Our creative team handles everything from campaign naming, message architecture, and content development to the production of high-converting assets like emotional video appeals, urgent social ads, compelling direct mail pieces, and persuasive donation landing pages. We don’t just make content look good—we ensure it’s backed by performance data, storytelling strategy, and psychology-informed CTA frameworks that maximize emotional resonance and conversion rates.
Multi-channel donor engagement
Donors engage differently across channels—and Firnal ensures that your message travels wherever they are. We build integrated outreach strategies that span email, SMS, digital ads, direct mail, and OTT video. Every channel is personalized based on donor behavior, demographics, and giving history, ensuring that supporters receive timely, relevant appeals that feel tailor-made. Our tech stack allows for dynamic content delivery, A/B testing, and real-time performance optimization, so your campaign is always learning and improving. The result: higher reach, stronger engagement, and increased donor lifetime value.
Fundraising tech stack integration
Too many organizations operate in disconnected silos—costing them money and momentum. Firnal integrates your fundraising operations into a centralized, data-smart ecosystem. We help you build or refine your donor database, CRM, automation platform, and reporting tools—seamlessly linking donation platforms, communication tools, analytics dashboards, and backend systems. Whether you’re using NGP, EveryAction, Salesforce, ActBlue, or a custom platform, we make it work harder for you. You’ll gain full visibility into donor behavior, campaign ROI, and engagement trends—empowering your team to act faster and more intelligently.
Rapid-response & crisis fundraising
When urgency strikes, every minute matters. Firnal is uniquely equipped to launch fundraising campaigns within 24 to 72 hours, complete with creative, messaging, donation flows, and distribution across platforms. Whether it’s a natural disaster, legal ruling, sudden political window, or media-driven crisis, we bring your team a fully executable plan—without delay. Our experience in crisis messaging ensures the tone is calibrated, the CTA is clear, and your ask lands with speed and empathy. These rapid-response systems help clients capture donations in the critical first hours when attention and emotion are highest.
High-dollar & institutional fundraising support
Beyond grassroots efforts, Firnal works with clients to secure large-scale contributions from major donors, foundations, and governments. We build high-touch cultivation plans that include relationship mapping, customized donor journeys, impact brief development, grant writing, and stewardship communications. We also assist with in-person pitch materials, board fundraising strategies, and tailored decks that align with the values and metrics institutional funders care about. Our approach combines the discipline of B2B sales with the heart of cause-driven storytelling—resulting in relationships that last and gifts that grow over time.
Client success stories
Political campaign raises $7.2M in 5 months With full-funnel optimization
A statewide political candidate turned to Firnal to transform their underperforming fundraising program. We rebuilt their donor segmentation, refreshed creative across email, OTT, and SMS, and deployed a real-time optimization dashboard to manage spend by channel and demographic. Firnal helped increase average donation value by 46%, reduced unsubscribe rates by 33%, and raised $7.2 million in under five months—surpassing their original goal by over 40%.
Nonprofit scales monthly donor program by 5X
An international NGO needed to scale recurring giving to stabilize revenue and reduce fundraising volatility. Firnal built an onboarding journey that converted one-time donors into monthly sustainers, supported by impact storytelling and personalized donation tiers. We also implemented a churn-recovery sequence to re-engage lapsed givers. Within six months, the client saw a 5X increase in monthly donors, a 22% reduction in donor drop-off, and vastly improved LTV per supporter.
Healthcare network raises $1.4M in emergency appeal in 9 days
When a major funding gap threatened a regional patient care program, Firnal worked with a coalition of hospitals to launch a rapid-response fundraising appeal. We produced an emotional video, wrote donation landing pages, and deployed geo-targeted text and email campaigns within 72 hours. Over $1.4M was raised in just nine days, with the majority of funds coming from new donors. Post-campaign surveys showed a 92% approval rating for messaging clarity and urgency.
By the numbers.
$85M+
raised through Firnal-managed digital and hybrid fundraising programs
4X
average lift in monthly donors after automation, personalization and creative optimization
18%
higher donation conversion rates using Firnal-tested messaging frameworks
92%
client satisfaction rate for rapid-response and emergency campaign support
Featured implementations
Omni-channel grassroots giving machine
Firnal deploys a full-stack grassroots donor system that coordinates SMS, email, video, direct mail, and display outreach. With behavioral data and emotional narrative testing, we deliver a coherent, timed journey for donors that turns passive supporters into regular givers. A/B-tested calls-to-action, contribution tiers, and follow-up sequences are built in for maximum conversion.
Major donor prospecting + stewardship suite
We map your network, cross-reference donor databases, identify giving capacity, and build customized outreach tracks for major donors. Firnal also designs post-donation stewardship plans with personal thank-you content, impact briefs, and re-engagement pathways. This builds a high-touch pipeline for lasting donor relationships.
Rapid-deploy crisis fundraising engine
When disaster or disruption strikes, Firnal enables rapid campaign launches across mobile and digital. We pair urgency-driven creative with pre-built donor templates, payment flows, and social messaging kits. These systems can be stood up in under 48 hours and fully optimized within the first 72—helping clients raise funds when they’re most needed.
