data collection,

Moonbrush

By Firnal

How we collect & secure consumer data

At Firnal, data is more than a resource—it’s a responsibility. The power behind our Consumer Graph is rooted in a system built for trust, precision, and privacy from the ground up. Every signal we use is sourced ethically, enriched intelligently, and activated only when it meets the highest standards of compliance and utility.

Our data ecosystem pulls from verified, opt-in sources across behavioral, location, commercial, and digital intent channels—capturing real-time human patterns without ever compromising individual privacy. Each data point flows through a secure pipeline where it’s encrypted, anonymized, and assessed through dynamic compliance filters aligned with global privacy laws like GDPR, CCPA, and LGPD.

From there, we transform billions of signals into actionable insights—giving brands the ability to understand, predict, and serve their audiences with more relevance and less intrusion. This is data designed not just to inform decisions, but to build deeper relationships—with your customers, your markets, and the truth.

Artificial Intelligence in Data Collection

Featured data collection capabilities

Billions of Cookies and Internet Data

Our team of experts at Moonbrush Studios specializes in creating personalized strategies to meet the unique needs of our clients. We understand that every business is different, and we take the time to analyze your goals and objectives to develop innovative solutions that will help you achieve success.

Loyalty Programs and Online Shopping

At Moonbrush Studios, we stay ahead of the curve by leveraging the latest advancements in technology. Our team is skilled in utilizing cutting-edge tools and platforms to deliver exceptional results. Whether it's developing a mobile app, designing a website, or implementing an e-commerce solution, we ensure that our clients receive top-notch technology solutions.

Social Media and Real-Time Data

We understand the importance of meeting deadlines in the fast-paced world of technology. That's why we guarantee on-time delivery of our projects. Our dedicated team works efficiently to ensure that your project is completed within the agreed timeframe. If we fail to deliver on time, we offer a money-back guarantee.

Purchase History

As a locally owned and operated technology company, we have a deep understanding of the local market. Our team is familiar with the unique challenges and opportunities that businesses face in our area. We leverage our local expertise to provide tailored solutions that are specifically designed to help our clients succeed in their target market.

Habits, Interests, Machine Learning, and Psychological Profiling

Mobile Apps, Hotspots, Location, Usage, and Preferences

Our phones are tools we always cary and use - literally - all day long. Because of the frequent usage and the data users input, Moonbrush has key insights into your customers because of the trends, preferences, data, and other information. We simply take that data and use it in a way that helps you reach your new customer.

A timeline on how we handle our data

Collection — Ethically Sourced, Purpose-Built Data

Firnal only collects data from fully consented, ethically verified sources—ranging from mobile applications, public behavior signals, and anonymized third-party partners to licensed datasets from compliant vendors. Each data stream is tagged with metadata for origin, type, time, and intended use. We exclude any data involving unauthorized scraping, third-party cookies, or personally intrusive methods. Only behavioral, contextual, and intent-based signals are gathered—such as searches, purchases, geolocation, media engagement, and device-level interaction—allowing us to build behavioral profiles without ever touching sensitive PII (personally identifiable information).

Encryption & Anonymization — Security by Default

As soon as data is ingested, it is encrypted at rest and in transit using AES-256 and TLS 1.3 encryption standards, ensuring zero exposure to unsecured networks or internal misuse. All data is processed through Firnal’s Privacy Engine, which automatically strips or hashes any traceable identifiers (like IP addresses or device IDs). We employ differential privacy, data masking, and pseudonymization techniques to ensure individuals cannot be reverse-engineered—even when data is combined across sources. Access to raw or enriched data is strictly role-based, logged, and monitored via SOC 2-aligned protocols.

Compliance Layers — Dynamic, Region-Aware Governance

Every single data transaction is checked against Firnal’s Jurisdictional Policy Layer, which dynamically applies rules based on the location of the data subject, collector, and intended use. This includes compliance with GDPR (EU), CCPA/CPRA (California), LGPD (Brazil), PIPEDA (Canada), and APPI (Japan), among others. Data is geo-fenced where required, retention is automatically controlled by legal region, and opt-outs or withdrawal-of-consent requests are handled in real-time. Our system is also fully auditable—every data flow and policy flag is recorded, version-controlled, and reviewable by our legal team and our partners.

Activation & Use — Insights Without Intrusion

Once cleansed, encrypted, and verified, data is activated into Firnal’s Consumer Graph and made available for analysis and modeling only—not raw export or resale. Every insight is used at the aggregate or segment level—never down to an individual. Whether it’s building a voter segment, identifying purchase intent, or mapping cultural trends, our clients see patterns, not people. Additionally, each campaign or use case must be reviewed through Firnal’s Data Use Framework, which ensures ethical targeting, minimal use, and relevance to the audience. We prioritize value, transparency, and respect over volume or intrusiveness.