Business Services

Consumer intelligence that drives growth.

Our capabilities

Your business doesn’t need more noise—it needs precision. Firnal helps brands grow smarter and faster by turning deep consumer insight into real-world revenue, loyalty, and scale.

Unrivaled consumer graph

At Firnal, we’ve built one of the most detailed and dynamic consumer graphs in the country. We don’t just know who someone is—we know where they shop, what they believe, how they spend, who influences them, what they search, and what keeps them up at night. Every transaction, click, commute, and comment gets layered into a profile that allows our clients to understand and engage with their audience like never before.

Real-time intent data

We track billions of searches, clicks, and digital behaviors every day to tell you not just who your customers are—but what they want right now. Whether it's someone comparing air fryers, researching meal delivery kits, or Googling “best running shoes for flat feet,” we detect intent as it’s forming and help you get in front of it—before the competition even knows it exists.

Advanced data analysis & audience modeling

Data without insight is just noise. Our analytics engine transforms raw data into actionable strategies. We build custom models to identify profitable audience segments, reveal blind spots in your funnel, predict future behavior, and run simulations that let you pressure-test new markets, messaging, or product lines—all before spending a dollar.

Habit engineering & loyalty mapping

Getting a customer once is easy. Building brand loyalty is art—and science. Firnal maps emotional connection, product usage patterns, and friction points to engineer lasting habits. We help you identify the exact touchpoints that create recurring customers and turn casual shoppers into evangelists.

Hyperlocal, real-world conversion triggers

Our technology goes beyond screens. We harness location data and movement patterns to push real-time offers to customers where and when they’re most likely to convert. From walking into a store to idling at a gas pump, we create seamless digital-to-physical journeys that actually increase foot traffic and revenue.

Bespoke, adaptive marketing execution

Forget cookie-cutter campaigns. Firnal designs marketing strategies as unique as your brand—and evolves them in real-time. From micro-targeted influencer campaigns to multilingual storytelling to personalized SMS flows that feel like they were written by a friend, our marketing is engineered to move people, not just metrics.

Client success stories

Redefining grocery shopping & boosting sales 12%

A national grocery brand came to us with a big goal: change how people feel about walking into their stores. Firnal deployed an army of microinfluencers—across age, background, lifestyle, and language—within a few miles of their locations. These everyday voices shared real experiences, showing that the store wasn’t just affordable—it was approachable and high-quality. By removing cultural and psychological barriers, the campaign drove a 12% year-over-year sales jump and built lasting brand warmth in dozens of markets.

Turning gasoline into brand equity

One client wanted more than gas sales—they wanted in-store engagement and long-term customer behavior shifts. Firnal geofenced their stations, detected phones within a ~1-minute dwell time (enough to fill a tank), and immediately sent personalized offers for hot food, drinks, and high-margin snacks. Within weeks, in-store traffic rose sharply, and we built purchase habits that transformed a convenience store into a preferred stop on everyday routes.

Tripling cold call conversions with intent Intelligence

A client’s inside sales team was stuck: conversion rates from cold calls were under 1%. Firnal changed that by integrating our intent data into their lead pipeline. Now, instead of calling a generic list, reps were calling people actively researching or expressing interest in relevant products. In just four weeks, their conversion rate leapt from 0.9% to 3.1%, proving that timing and targeting are everything.

Read all of our case studies and client success stories

World class data for your business.

From truly unique live intent data, to a world-renown consumer graph, Moonbrush is a class of its own as your data partner.

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Featured clients

Highlighted solutions

Know your customer better than they know themselves

The best businesses aren’t chasing transactions—they’re building tribes. Firnal helps you engineer loyalty by mapping emotional triggers, usage patterns, and decision cycles. We’ll show you where customers drop off, what keeps them coming back, and how to turn casual buyers into brand evangelists. Whether you're selling coffee or cloud software, we help you design a customer experience that becomes second nature.

Turn awareness into revenue—on autopilot

You don’t just need exposure—you need results. We help businesses craft personalized marketing that gets people to act. From turning foot traffic into in-store purchases to converting cold leads into loyal clients, our campaigns run like a well-oiled machine, but feel intimate and personal to every customer. No more wasted ad spend. No more “spray and pray.” Just smart, scalable, and beautifully efficient growth.